Location: Hammersmith - three days onsite (Mon, Tues and Thursday)

Travel: Occasional UK travel required

Biotiful are responsible for creating and pioneering the Kefir category in the UK, from zero in 2012 to over £100m today, and are the driving force behind Kefir being the fastest growing sub-category within Dairy.

Biotiful is the number 1 Kefir brand in the UK and the 6th largest Yogurt brand overall in the UK. 

This growth has been fuelled by our relentless focus on making natural Gut Health accessible to all.  The brand has expanded beyond its range of core drinks to include Kefir Yogurts and Kefir Protein.  As a result, Biotiful is sold in all major UK grocers, in OOH channels.

We have significantly scaled our campaigns over the last two years and we’re also trusted and championed by a growing network of athletes, nutritionists and influential voices in health and performance. These relationships have been built organically on a genuine belief in the product and brand, and now represent a powerful platform for long‑term brand advocacy and commercial impact.

With strong momentum, big ambitions, and a passionate team, we’re building something special and —and we’re looking for an experienced Snr Campaign & Comms Manager who takes ownership, is conceptually strong with a creative flair,  and cares deeply about building authentic and values-driven relationships. Reporting into the Head of Marketing you will own the planning, delivery and integration of our national campaigns and partnership activity — ensuring our brand shows up with clarity, consistency and impact across all touchpoints. 

Roles & responsibilities include but are not limited to:

1) Lead national campaign strategy and delivery

• Own the end‑to‑end planning and execution of three national campaigns per year
• Define campaign objectives and write briefs after alignment with Head of Marketing
• Own relationship with Creative & media Agencies
• Oversee delivery across all channels and work closely with Shopper Marketing and the Digital team

2) Own partnership strategy

• Set the strategic direction for partnerships, lead current partnership relationships and identify new ones to drive fame, credibility and relevance across the funnel
• Ensure activity is aligned to campaign priorities and brand objectives

3) Own sampling & activation strategy

• Set the strategic direction for sampling and experience led brand activations
• Ensure activity is aligned to brand objectives and campaign priorities.

4) Deliver an always‑on PR presence

• Manage our PR agency to oversee an always‑on PR approach, keeping the brand culturally relevant, credible and consistently visible throughout the year.

5) Ensure brand and shopper communications are fully connected

• Work closely with commercial, shopper and retail teams to ensure brand campaigns translate effectively into shopper communications, maintaining strategic and creative coherence from brand idea through to point of purchase.

6) Line Management of one Brand Activation Executive

What you will need to succeed

• 6-7 years business experience, ideally in both FMCGs and SMEs
• Has tangible experience managing 360 campaigns
• Knows what it means to build and maintain professional relationships
• An ambitious self-starter, high energy, gutsy
• Proven success record of delivering results in SMEs
• Passion for healthy food
• Thrives under pressure in fast paced environments
• Strong Project management skills and attention to detail
• Able to work independently and cross-functionally
• Effective management of third party agencies

Nice-to-haves

• Management experience
• Food & well-being industry experience

#hiring #biotiful

We can offer a hybrid working model, competitive package and great working environment so if you’re interested, please apply via the link.